Sunday, May 15, 2005

If You Don't Know Me By Now

Why do I have to open each and every session with an ATM with a choice of language? Is it really likely that, having selected English on 300 previous occasions, today I am going to want to practice my Spanish?

The Washington Mutual ATM greets me with, "Hello Richard J Mason/ What language would you like to use?" It knows my name, but not my native tongue!

It may seem a trivial issue, but with, let's say 100 million people losing 5 seconds a week pushing unnecessary buttons, that's about 15 person-years of life being wasted every week. Every month we're losing 60 person-years of life. It's like killing a baby every month, those silly ATMs.


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