Friday, November 11, 2005


Language Log cites articles claiming that an ampersand conveys "hipness and modernity." To me at least, an ampersand conveys just the opposite of modernity, a retro air (although I suppose it could be both hip and retro).

Contrast the old-timey flavor of Smith & Company with the more modern Smith, Inc., Smith LLC, and

And as for computer technology spreading ampersand usage among the young, poor old Barnes & Noble couldn't even use an ampersand in their URL, but had to be In many computer contexts (for example, HTML), adding an ampersand to text is no easier than adding a letter from the Greek alphabet.


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