Relevant Elephant
It is interesting when the random words in the subject lines of spam email manage to hit on a combination that resonates with you, so it seems like the email might actually be addressed to you, from a Nigerian relative that your mother never mentioned, and you're tempted to read it.I think it would be an interesting experiment: out of all the words in the dictionary, which words or combinations of words do you think are more relevant to you than to the average person? What percentage of the dictionary do people stake out as "theirs"?
On another subject [line], I got a spam email today that said, "Ignoring this offer again is definitely not a good idea." Great... vaguely threatening spam!
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