Tales of the Golem; or, the Modern Epimetheus

Will you still feed me when I'm sixty

We wondered yesterday why the clothing store Miss Sixty appears to cater to young women rather than to sextagenarians as you might expect from the name.

It's not so easy to determine what the name is supposed to mean. Miss Sixty's name derives from the Italian parent company Sixty Group. I found a Times article that claims the Sixty Group (founded in 1989) is named after the decade of the sixties, although Miss Sixty variously claims inspiration from the '50s, '70s, and '80s.

These alternative brands from the Miss Sixty website are perhaps circumstantial evidence that Italians don't know the difference between sixty and sexy.

posted by Richard Mason @ Sunday, August 24, 2008